Writing and publishing for the web
Write for a screen, and publish in a form the web can use.
Notes I took over the years as a web designer.
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PDF: the format that will not bend
When a PDF is the right answer, and the four times it is not
You are on a web page from a municipality, a ministry, an agency. Somewhere in the middle of a sentence there is a link, and behind the link is a file: twelve pages, four megabytes, a cover with a logo, a table of…
Writing and publishing for the web
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Emphasis is a budget
Bold, italic, quotation marks and the underline — what each one is for
Someone scanning a page sees what is different before reading what is there. That is the entire mechanism: a marked word works because it is rare. Put bold in every second sentence and the eye stops reading it as a…
Writing and publishing for the web
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Kicking out the paragraph
Why text on a screen works better in blocks than in prose
In 1965 a psychologist at Columbia University named Robert Horn began looking at how people cope with large amounts of complicated information. He noticed something that sounds obvious and turns out not to be: the…
Writing and publishing for the web